"All My Children," which premiered in 1970 and tackled once-taboo social topics, including racism, AIDS, lesbian relationships and teenage alcoholism, will finish its run in September. "One Life to Live," which debuted two years earlier — a few months before Richard Nixon was elected president — will be retired next January. The dramas will be replaced by food-focused and makeover prada handbags 2011 shows, "The Chew" and "The Revolution."At one time ubiquitous, only four network soap operas will remain: "General Hospital" on ABC, "The Young and the Restless" and "The Bold and the Beautiful," both on CBS, and "Days of Our Lives" on NBC."Soap operas are an expensive way to program a network and unless you have "General Hospital"- or "Young and the Restless"-sized ratings, it's really not a business," Frons said. All the networks are grappling with what to do with a swath of the TV day that used to be a reliable and lucrative profit center but in recent years has faced increased financial pressure. A little more than a year ago, Walt Disney Co.-owned ABC moved production of "All My Children" to Los Angeles from New York to take advantage of lower production costs.But ratings for "All My Children" plummeted this season, more than 25%, forcing ABC's hand."You can't cut costs enough to make up for those losses," said Brian Frons, president of daytime programming for the Disney ABC Television Group. "There comes a point when you can no longer justify the expense." Succumbing to shifts in audience tastes, ABC is ending two long-running soap operas, "All My Children" and "One Life to Live," and replacing them with lower-cost lifestyle shows.The cancellations, announced Thursday, mark the latest upheaval in daytime network television. Once a dominant source of escapism for tens of millions of women, the genre is losing ground to scores of cable TV networks, the Internet and social media. The move also comes just as two icons of the daytime screen, Oprah Winfrey and Regis Philbin, are getting ready to exit the stage after decades on the air, underscoring the biggest prada bags shakeup in daytime in a generation.
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online le vendredi 15 avril 2011
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