"You have the option to never '+1' something," Google spokeswoman Katie Watson said. Users who click on the button will be reminded that their sunglass 2011recommendation will be made public to others, she added. "If you're not prepared to share it with the world, you shouldn't '+1' it, and we're being very explicit about that."Users must create a Google account and a profile to participate in the program. If a recommendation comes from outside their circle of contacts, users may see how many people endorsed a site, but not the endorsers' names.The new program works by letting a Google user click on a "+1" button to recommend a particular search result or search ad; eventually, it will let them click on a similar button when they visit a Web page. When someone else in that user's circle of sunglass 2011contacts conducts a search on a similar topic, they will get the usual list of results and ads, but those endorsed by their friend will be flagged with a note that says their friend "+1'd this."Google said the recommendations will eventually become one of the factors used to calculate search rankings, though a spokeswoman said it "will take some time to figure out how strong a signal or how useful it is."But after the recent outcry on privacy concerns related to its Google Buzz initiative last year, Google stressed that "+1" has safeguards to protect users from revealing information they don't intend to share. Coincidentally, Google reached a settlement with the Federal Trade Commission on the Buzz issue Wednesday.Taking a cue from Facebook's popular "Like" button, Google (GOOG) on Wednesday announced a new option for its users to recommend individual search results to their friends and contacts.Google's new program, known as "+1," represents the Mountain View search giant's latest move to capitalize on the growing power of online social networks, as it also tries to fend off the increasing competitive threat posed by Facebook and other rivals.Recommendations have become a key part of online chanel sunglasses 2011 interactions, said industry analyst Hadley Reynolds, director of search and digital marketplace technologies for the IDC research firm. "It's becoming almost a standard of web commerce."
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